BECM: Our story

My Story

BECM — BECOME MORE

BECM isn’t just a clothing brand. It’s a reflection of my life, where I’ve been, what I’ve overcome and the person I’m still becoming.

My journey hasn’t been easy. I experienced childhood trauma that stayed with me long into adulthood. For years I struggled with my mental health, my self-worth and addiction to alcohol and cocaine. At my heaviest I weighed 161kg, and I’d reached a point where I barely recognised the person I’d become.

On 1st July 2023, I made a decision that would change my life. I chose recovery. I chose to face my past rather than keep running from it, and slowly I started rebuilding myself, physically and mentally.

Since then I’ve lost weight, found a passion for fitness and pushed myself further than I ever thought possible. In October 2026, I completed the Chester Marathon, something the old me would never have believed possible. Now I’m training to take on a 57-mile ultramarathon in 2027.

But this journey has never just been about losing weight, getting sober or crossing finish lines. It’s about becoming a better man, a better father and proving to myself that my past doesn’t have to define my future.

That’s where BECM comes from. Short for BECOME, with a simple message: BECOME MORE.

More than your past. More than your struggles. More than the person you once believed you were.

I created BECM for anyone who’s ever felt lost, struggled in silence or wanted to change their life but didn’t know where to start.

You don’t have to have it all figured out. You just have to be willing to begin.

BECM. BECOME MORE.